Subzero Heroes Ice Jump in Highland this Saturday

(Photo by Lauren Thomas)

(Photo by Lauren Thomas)

What would you do to promote finding the cause and cure of a life-destroying disease? Would you donate a few bucks? Would you dedicate your life to research? Would you jump into freezing-cold water up to your chin, thereby immersing all your tender private parts, effectively chilling you to the bone? The annual Subzero Heroes Ice Jump, organized by the local chapter of the Alzheimer’s Association, will give you that opportunity on Saturday, February 13 at Berean Park on Reservoir Road in Highland. The frigid fundraiser will bring much-needed funds to research efforts and awareness of the disease to those of us who would rather not think about it. But think we must: By 2050, experts predict that there will be as many as 16 million Americans living with Alzheimer’s disease.

In addition to recruiting volunteers to support research studies pertaining to this disease and other related dementias, the Association offers people with Alzheimer’s, their caregivers, families and physicians a variety of services: a helpline, care consultation, support groups, message boards, educational programs, professional training and local resources and referrals. The challenges are great, but every small contribution counts. When you register for the Subzero Heroes Ice Jump, you’re joining volunteers who are diving headfirst into the fight against this devastating disease.

If you’d like to support or register for the Subzero Heroes Ice Jump, contact Karen Finnegan at [email protected] or call (845) 471-2655. For more information on what to expect this Saturday morning, call (800) 872-0994 or visit Check-in happens between 9:30 and 11 a.m., and the jump starts at 12 noon. Spectators should park at the Tractor Supply parking lot at Bridgeview Plaza in Highland or at the Alzheimer’s Association office at 2 Jefferson Plaza, Suite 103, in Poughkeepsie. There will be two buses running in a continuous loop between these locales on the day of the event.

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